Identity kit preview / Brand guide

Fondation Damergou — identity kit

Option 04: two complementary geometric forms. This is a flat SVG reconstruction of the selected concept, rather than a traced copy of the generated image. The symbol sits left of the two-line name: Fondation above Damergou.

Assets

Logos and symbols have transparent backgrounds. All geometry is vector. Use the supplied PNG social card, not the SVG, for social sharing.

Colours

Use indigo and paper as the dominant pairing. Neon Orange is an accent, not a default body-text colour. Check contrast for each actual UI pairing. These are sRGB screen colours; a printer should supply colour-managed print conversions and a proof rather than using an unverified CMYK equivalent.

Typography

The supplied wordmarks use Arial Regular for Fondation and Arial Bold for Damergou, with Helvetica and sans-serif fallbacks. This is a practical, modern approximation of the concept image, not an identification of its font. No font software is bundled.

The wordmark text remains live: its exact appearance depends on the installed font. Before external print production or final brand sign-off, select the exact licensed font and convert the wordmark to outlines in a vector editor. The symbol and favicon have no font dependency.

Website typography direction: restrained sans-serif, regular body weight, medium or bold headings, no decorative script. Select and review a matching Arabic family before approving the multilingual website typography.

Placement

• Keep at least 24 symbol-design units of clear space around the artwork: one sixth of the symbol's 144-unit height. The supplied standalone symbol includes this margin; preserve it when placing the asset.
• Starting minimum full-logo width: 240 CSS pixels. Confirm legibility in context before final sign-off. Use the symbol alone in smaller spaces.
• Use the favicon variant for tiny browser icons; its light tile preserves visibility against both light and dark browser chrome.
• Keep the symbol beside the stacked name. Never stretch, rotate, add shadows, introduce gradients, or rearrange the two forms.
• Avoid busy photographic backgrounds; use a solid backing surface instead.
• Preserve the French brand name across FR, EN, DE and AR until a translated brand name is expressly approved. Do not mirror the mark on Arabic pages.
• Give linked website logos the accessible name "Fondation Damergou — Home", localised for the page language. Treat redundant decorative copies as such.

Export checklist

The following PNGs were exported through the browser. Every output's pixel dimensions were checked after export:

• Transparent PNG primary/reversed/black/white logos, 680 and 1360 pixels wide.
• Square PNG symbol/avatar exports, 192 and 512 pixels.
• Favicon PNGs, 16 and 32 pixels.
• Apple touch icon PNG, 180 × 180, using the favicon's opaque background.
• Social sharing PNG, 1200 × 630.

Raster filenames use the source name followed by the width, for example logo-primary-1360.png and symbol-primary-512.png. The Apple touch icon and social card are named apple-touch-icon.png and social-card.png.

The following remain pending: the shell sandbox could not start, and the browser's download event did not complete for packaging:

• Multi-size ICO fallback for older browsers.
• Outlined wordmark variants after the exact font is approved.
• Downloadable ZIP containing the approved kit.

The website can use the supplied icons now:

<link rel="icon" href="/brand/favicon.svg" type="image/svg+xml">
<link rel="icon" href="/brand/favicon-32.png" type="image/png" sizes="32x32">
<link rel="icon" href="/brand/favicon-16.png" type="image/png" sizes="16x16">
<link rel="apple-touch-icon" href="/brand/apple-touch-icon.png" sizes="180x180">

Do not declare an ICO asset until exported. This kit does not establish trademark availability; review that separately before registration or a large print run.